Announcing Girl Geek Dinners Philadelphia #6 – Summer 2012 Hosted by Cipher Prime

Girl Geek Dinners Philadelphia is excited to announce Anita Garimella Andrews as her Summer 2012 speaker. Anita will present “Social Games – How to think about the Metrics that Matter.”

Join us at Cipher Prime Studios on Monday, July 23, from 6 – 8:30pm. Space is limited to 20 ladies. In order to discourage no-shows, we will be charging $5/person (NO REFUNDS). If money is a problem, please contact us directly at info –at– ggdphl –dot– com and we’ll see what we can do.

Due to the space limitation for this event, RSVPs will be restricted to ladies only until Wednesday, July 18. On Wednesday the 18th, if space remains, gentlemen will be welcome if the guest of a lady geek. No lady geek, no entrance, no exception.

Girl Geek Dinners Philadelphia Summer 2012 (GGD PHL #6) Details

RSVP is Required
RSVP here: http://www.meetup.com/Girl-Geek-Dinners-Philadelphia/events/70213982/

Topic: Social Games – How to think about the Metrics that Matter
There is a lot of conversation going on, especially locally, about game design. What works, what doesn’t? What creative and game mechanic elements make games popular etc.? The about-to-become-overused term “gameification.” And so on…

What is missing locally here is a real focus on the metrics and analytics process that drives most popular online games these days. We’ll talk about what those metrics are, how to measure them, which ones investors are most focused on, and how to prioritize raising them within your own game development organization (or solo practice!).

This has been especially relevant the past with the WSJ front-page article about Zynga being an analytics company, not a game design company.

Anita Garimella Andrews, CEO | Sepiida
Anita is a senior Internet and software product management executive with 5 years experience spearheading product for Facebook application and social gaming companies. She is currently CEO of Sepiida, an Internet marketing optimization and product management services company. Sepiida has a particular focus around gaming, and its clients include Zynga Games Network, Ryzing, and BrainRewards, an inter-generational family social gaming platform recently funded by Softbank. Sepiida helps its clients optimize viral metrics across acquisition, conversion, retention and reactivation, as well as increase monetization.

Anita holds a Master’s Degree in Computer Science from Stanford University with a specialization in Human-Computer Interaction. She earned her B.A. from New York University majoring in Politics with a minor in Mathematics. She is a founding Trustee of TechGirlz – a project to expand exposure to and interest in technology among young girls in Philadelphia. She is also a member of the Mayor’s Digital Philadelphia Task Force and is on the Board of the Alliance of Women Entrepreneurs (AWE). She teaches viral metrics optimization, product management and online marketing internationally.

Location
Cipher Prime Studios is located at 239 Chestnut Street, Suite 2A.
Note: Cipher Prime is not handicap accessible.

Dinner
Our gracious host, Cipher Prime, will be providing food for us during the evening.

Big Thanks
A big thank you goes out to Cipher Prime for hosting and feeding us during the event and Anita Garimella Andrews for bringing and sharing her expertise with us.

Can you bring a friend?
Yes! Just have her RSVP so s/he’s on the list.

If you have any questions or ideas, please reach out to us at info[at]ggdphl[dot]com. We look forward to meeting you!