Due to the popularity — and how quickly the event sold out! — Girl Geek Dinners Philadelphia is excited to work with Web Start Women to organize an encore presentation of Jessica Ivins‘ “On ‘Shrink It & Pink It’: Designing Experiences for Women,” hosted by Buchanan Ingersoll & Rooney PC.
Space is limited! RSVP will be required and you will be asked to check in at security. This event is open to both men and women.
A Note Regarding Ticket Availability
Due to the overwhelming response to the November event and the number of people who were waitlisted, RSVP for the encore presentation will work as such:
- thru Sunday, January 15 – priority RSVP opportunity for those who were on the wait list for the November event
- Monday, January 16 (mid afternoon) – remaining seats will open to general public until sold out
The event will be held on Monday, January 30, with socializing and networking beginning at 6:30 a opening remarks starting at 7:00.
Girl Geek Dinners Philadelphia Fall/Winter 2011 (GGD PHL #3) ENCORE PRESENTATION Details
Topic: On ‘Shrink It & Pink It’: Designing Experiences for Women
Women have become the digital mainstream. In the US market, women make up just under half of the online population, but they spend 58 percent of e-commerce dollars. Women are online gamers, shoppers, bloggers, and social media consumers. And yet, we still don’t quite know how to design for them.
The immediate impulse when designing for women is to “shrink it and pink it,” meaning products are splashed with the color pink, and content and messaging are dumbed down. But women want what’s relevant to them. They want products and online experiences that are intuitive, not insulting to their intelligence. They want function, not frills.
This session reviews the historical and contemporary landscape of designing for women. We’ll review misguided, yet well-intentioned designs based on assumptions and stereotypes that have flopped. Likewise, we’ll review success stories of well-designed products and experiences that truly meet women’s needs. We’ll also look at when gender should factor into your design and when it shouldn’t. Ultimately, when designing for women (or men, or both), you’ll want to get it right.
Jessica Ivins, Senior Experience Designer | Happy Cog
While in college, Jessica took a class devoted to HTML and CSS, fell in love, and never looked back. She began her career as a front-end developer, and while working in the real world, she fell in love again with the principles of user-centered design. In March of 2010, she joined the team at Happy Cog as a senior experience designer.
A strong advocate for universal usability, Jessica is the first to admit that she’s befuddled by a lack of clarity in everything from road signage to food packaging. She’s passionate about making things easy and enjoyable to use and regularly contributes her time and experience to the UX community. From 2008-2010, she served as an officer for PhillyCHI. She has also organized meetings for the Philadelphia UX Book Club.
In her spare time, Jessica busies herself with reading, cooking, and enjoying a fine glass of wine. She’s also mildly obsessed with the TV show Forensic Files.
Buchanan Ingersoll & Rooney PC [Two Liberty Place]
50 S. 16th Street
Suite 3200, Elevator Bank for Floors 21-37
Philadelphia, PA 19102
Buchanan Ingersoll & Rooney PC is located in Two Liberty Place. Enter the building from 16th Street. The entrance is located between the Residences at Two Liberty Place and the R2L Restaurant and Lounge. Security should direct you to the 32nd floor (use elevator bank for floors 21-37).
Our gracious host, Buchanan Ingersoll & Rooney PC, will be providing food for us during the evening.
If you’re interested in volunteering, please contact us at info[at]ggdphl[dot]com. We could use one or two ladies to help out with check-in and write our event recap!
A big thank you goes out to Buchanan Ingersoll & Rooney PC for hosting and feeding us during the event, Web Start Women for working with us on this event, and Jessica Ivins for bringing and sharing her expertise with us.
Last, but not least….
Men are welcome at this event and everyone must RSVP.
Can you bring a friend? Yes! Just have the person RSVP so s/he’s on the list.
If you have any questions or ideas, please reach out to us at info[at]ggdphl[dot]com. We look forward to meeting you!
We encourage tech and geeky ladies come on out to the Dinner to network, mingle, and support Girl Geek Dinner Philadelphia, Web Start Women.